The Fourth Quarter: Reflect, Revise, and Renew

Football Field and Goalpost

This past year has been full of business decisions – choices that have led to rewards, defense, or learning opportunities. As we reflect on the previous three quarters, it’s important to take stock of what worked, what didn’t, and what we can do differently in the year ahead- or in this final push during the fourth quarter.

For the entrepreneur nearing the end of the year, now’s the time to really assess where you’re at. Ask yourself, did I make the right choices? If so, sprint into the fourth quarter. If you’re not happy with that assessment of what you see and what those numbers look like you need to determine what changes you’re going to make. You can still finish out the year strong, but begin making the right decisions now that will carry you on into the new year.

Your Fourth Quarter Assessment

As the end of the year approaches, it’s important to take some time for introspection. It’s essential to be honest with yourself about your choices and how they’ve impacted your life. Although it’s easy to dwell on negative choices, it’s important to remember that each choice is a learning opportunity. It’s not just business, it’s personal too. Every decision, good or bad, can teach you something about yourself. As you reflect on your choices, be sure to keep an open mind. This way, you can learn from your mistakes and use them to make better decisions in the future. Ultimately, your choices are what shape you as a person. They define who you are and who you want to be.

Ask yourself:

What went well this year?

Think about what you’re proud of—both professionally and personally. Did you accomplish any goals you set out to achieve? Did you develop any new skills or knowledge? Did you form any new relationships or strengthen existing ones?

What could have gone better?

Even if it wasn’t a perfect year, there’s always room for improvement. What didn’t go as planned? What do you wish you had done differently? What challenges did you face and how could you have handled them better?

The Fourth Quarter Sprint

When you’re taking a look back at all of the choices you made over the last year, be sure to focus on your successes and use them to help guide your fourth-quarter offers. If you’re unsure of where to start, think about what worked well in the past and see if you can recreate that same level of success with your new offers. This is an excellent way to end the year on a high note!

However, successful businesses don’t just coast through the fourth quarter relying on past successes. They take the time to reflect on what’s worked well, revise their goals, and set themselves up for a successful new year. To start setting goals that will extend your fourth quarter successes, first reflect on what’s worked well. What processes or strategies have contributed to your success so far? Once you’ve identified these areas of success, you can start setting goals that build on them.

For example, if you successfully increased sales by 10% in the fourth quarter last year, your goal for the next year could be to increase sales by 15%. Or, if you were able to complete all of your projects on time and under budget last year, your goal for this year could be to take on more projects or increase the scope of each project.


If your year didn’t go as planned, it’s okay to be disappointed. But remind yourself that you’ll never be in this position again. You can use the fourth quarter of the year to reflect on what went wrong, revise your plans, and renew your commitment to making next year better. If you are ready to close out the year strong and bring in the new one ahead of the game, hire us as your business consultants.

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