Why seasonal promotions are a benefit to your marketing campaigns

Black Friday Sale Promotion

In the fall, pumpkin spice everything is all the rage. To capitalize on this trend, Starbucks created a line of pumpkin spice products including lattes, coffees, teas, and pastries. The seasonal promotion was so successful that it has become an annual tradition for the coffee chain.

Seasonal promotions can take many different forms. A common promotion is to offer a percentage off purchases made during a certain time period. This type of promotion encourages customers to buy now rather than wait for later. Another popular seasonal promotion is to offer free shipping on all orders. This is a great way to encourage online shopping, which can be especially beneficial if your brick-and-mortar store is located in a remote area. No matter what type of seasonal promotion you choose, make sure it’s well-publicized and easy for customers to take advantage of.

The Benefits of running a Seasonal Promotion

Sales and discounts are a great way to bring in new customers and keep old ones coming back. But what if these seasonal promotions could also benefit your marketing campaigns? Seasonal promotions are a benefit to your marketing campaigns because they create a sense of urgency. This urgency encourages customers to take action and buy your product or service before it’s too late.

Seasonal promotions also allow you to target specific customer groups with relevant offers, which can boost your sales and profits. You may see increased engagement in your audience because your promotion provides a sense of excitement! Lastly, seasonal promotions can create a sense of loyalty among customers. This is because they remind them of the company’s commitment to its customers and its products.

How to create a seasonal promotion

Seasonal promotions tap into the desire of people to celebrate special times and the desire to save money. During the holidays, people tend to celebrate more than usual. Instead of just having a regular sale, run a sale tied to the holiday to maximize sales. For example, run a sale tied to Valentine’s Day. Customers will have the chance to buy gifts for their loved ones, as well as save money. In the end, people will feel loved and appreciated, and they’ll be happy to be saving money.

Here are a few tips for creating successful seasonal promotions:

1. Choose the right time of year: Seasonal promotions should be timed to coincide with key shopping periods like back-to-school or the holiday season. This will ensure that more people are aware of your deals and motivated to take advantage of them.

2. Offer something unique: Your seasonal promotion should offer something that your customers can’t find at any other time of year. This could be a significant discount, a freebie with purchase, or even just a fun-themed giveaway.

3 Plan ahead: Seasonal promotions should be planned well in advance in order to be most effective. This way you can ensure that your message is consistent across all channels and that you have enough inventory to meet demand.


The benefits of adding seasonal promotions to your marketing strategy are numerous. Seasonal promotions can help you reach new customers, boost sales, and increase brand awareness. By taking advantage of the seasons, you can create unique and targeted marketing campaigns that will resonate with your audience. So if you’re looking for a way to improve your marketing strategy, consider adding seasonal promotions to your mix. Get started by creating your Black Friday promotion. Schedule a consult call here if you need help with your business and seasonal promotional strategy.

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